Rotary Polio Awareness Campaign - World Polio Day Oct 24th
Posted by David Harris
on Oct 20, 2011
Greetings Canadian Rotarians,
World Polio Day is October 24th. Stay tuned to CBC and CBC News Network for a national television airtime buy beginning on October 17th. We will be using the "This Close" 60sec PSA. It runs for three weeks beginning Oct 17th and then again for a month beginning in mid January to take us through to our Feb 23rd celebrations! One other interesting aspect of this initiative is that we have engaged Ipsos Reid to conduct survey questions pre and post campaign - it will be great to measure how this campaign has moved awareness about Rotary!
We will be posting on Facebook and tweeting the commercial airtime's as they become available so that you can share them with friends and family!
A special thank you to DG Jane Helten of D5050, DG Garry Hollingshead of D5060 and DG Michael Duben of D6400 for being the sponsor districts for this Public Relations Multi District Grant. It is because of their generosity that all of Canada will benefit.
World Polio Day is October 24th. Stay tuned to CBC and CBC News Network for a national television airtime buy beginning on October 17th. We will be using the "This Close" 60sec PSA. It runs for three weeks beginning Oct 17th and then again for a month beginning in mid January to take us through to our Feb 23rd celebrations! One other interesting aspect of this initiative is that we have engaged Ipsos Reid to conduct survey questions pre and post campaign - it will be great to measure how this campaign has moved awareness about Rotary!
We will be posting on Facebook and tweeting the commercial airtime's as they become available so that you can share them with friends and family!
A special thank you to DG Jane Helten of D5050, DG Garry Hollingshead of D5060 and DG Michael Duben of D6400 for being the sponsor districts for this Public Relations Multi District Grant. It is because of their generosity that all of Canada will benefit.
Here are a few ways you and your club can help observe World Polio Day:
• Create your own "This Close" ad and make it your Facebook profile photo.
• Host a walk, run, or bikeathon. Be sure to send out a press release about the event. Download a sample release.
• Download a World Polio Day Proclamation and ask your town to commemorate World Polio Day on 24 October.
• Place an op-ed about polio in your local newspaper. See a sample.
• Use "This Close" resources from the Rotary Media Center.
• Make a donation toward polio eradication.
• Begin planning for an End Polio Now lighting to celebrate Rotary's anniversary on 23 February.
If your club is planning an activity for Polio awareness, please send us your pictures with club name, city/town and province/state prior to November 7th, 2011.
By E-mail to tanya@rotary6330.org or on Facebook at https://www.facebook.com/groups/158711824183179/
Don't forget to visit Polio Wake-Up Across the Continent 2011 on Facebook for all kinds of tips on how to celebrate World Polio Day. You will find sample news releases, proclamations and many great idea's. You can post what your club is doing and a you tube video will be created to highlight our efforts across Canada!
How are you going to celebrate on October 24th?
PDG Tanya F Wolff
Rotary International District 6330
We Are "This Close"!
• Create your own "This Close" ad and make it your Facebook profile photo.
• Host a walk, run, or bikeathon. Be sure to send out a press release about the event. Download a sample release.
• Download a World Polio Day Proclamation and ask your town to commemorate World Polio Day on 24 October.
• Place an op-ed about polio in your local newspaper. See a sample.
• Use "This Close" resources from the Rotary Media Center.
• Make a donation toward polio eradication.
• Begin planning for an End Polio Now lighting to celebrate Rotary's anniversary on 23 February.
If your club is planning an activity for Polio awareness, please send us your pictures with club name, city/town and province/state prior to November 7th, 2011.
By E-mail to tanya@rotary6330.org or on Facebook at https://www.facebook.com/groups/158711824183179/
Don't forget to visit Polio Wake-Up Across the Continent 2011 on Facebook for all kinds of tips on how to celebrate World Polio Day. You will find sample news releases, proclamations and many great idea's. You can post what your club is doing and a you tube video will be created to highlight our efforts across Canada!
How are you going to celebrate on October 24th?
PDG Tanya F Wolff
Rotary International District 6330
We Are "This Close"!